Wrangler Sales Up. Waaaayyyy Up. Almost Everything Else Down
Date 2007/1/4 6:56:56 | Topic: Sales
| From a Chrysler Group press release
The all-new, iconic Jeep Wrangler continues to solidify its segment dominance in the marketplace and deepen its loyalty with customers. Sales of the Jeep Wrangler rose 61 percent to 8,623 units in December. December 2005 sales totaled 5,363 units.
Sales of the all-new Jeep Compass rose 36 percent month-over-month, posting sales of 5,066 units in December 2006. November 2006 sales were 3,723 units.
DaimlerChrysler Corporation U.S. Sales Summary Thru December 2006
Month Sales DR % Vol %
Model Curr Yr Pr Yr Change Change
Compass 5,066 0 0% 0%
Wrangler 8,623 5,363 67% 61%
Liberty 11,979 17,665 -30% -32%
Grand Cherokee 12,853 21,732 -39% -41%
Commander 7,566 8,458 -7% -11%
JEEP BRAND 46,087 53,218 -10% -13%
DaimlerChrysler Corporation U.S. Sales Summary Thru December 2006
Sales CYTD DR % Vol %
Model Curr Yr Pr Yr Change Change
Compass 18,579 0 0% 0%
Wrangler 80,271 79,017 2% 2%
Liberty 133,557 166,883 -20% -20%
Grand Cherokee 139,148 213,584 -35% -35%
Commander 88,497 17,048 421% 419%
JEEP BRAND 460,052 476,532 -3% -3%
Mike's notes
While the sales numbers behind the Wrangler are outstanding - they are not entirely unexpected considering what we've been hearing about the extended waits for customers to get their hands on Rubicon editions. Not counting the new Compass model, Jeep sales were down across the board - with the biggest sales loss coming from the Grand Cherokee which is way down no matter how you look at it. 2006 sales were mostly down as well, with only the Wrangler showing a net gain for full year sales (neither the Commander nor the Compass have a full year's worth of sales data to compare against).
Perhaps the most interesting fact gleaned from this data is the fact that despite 2 new models to the Jeep lineup in 2006, the brand has yet to be "expanded", as Chrysler Group has touted as the reason for introducing new Jeep models. In fact, 2006 Jeeps sales are down 3% compared to 2005. Let's hope that the imminent introduction of the Patriot and rising sales from the Compass can turn that around.
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