It's a Bird, It's Plane, Nope, It's a Grand Cherokee
Date 2004/10/19 23:00:00 | Topic: Grand Cherokee
| Look up in NYC for the 2005 Grand Cherokee
(portions from an official DaimlerChrysler press release)
In one of the more creative vehicle marketing promotions that we've ever heard of, an all-new 2005 Jeep Grand Cherokee will climb to new heights to become the first-ever to attempt to scale a 30-story Manhattan skyscraper in search of the ultimate "Jeep Only" parking place. The vehicle will climb the vertical surface of the building's east side in a feat to showcase the all-new 2005 Jeep Grand Cherokee as the ultimate combination of off-road capability, on- road performance and "Big Apple" style.
At 8AM on Thursday, October 21, 2005, the Jeep will "climb" 30 stories at 2 Penn Plaza (corner of Seventh and 33rd) and "park" vertically on the side of the building all day.
Like a lot of New Yorkers, the Jeep brand will "go anywhere and do anything" to find a parking place in Manhattan. Jeep vehicles have been helping people to expand their boundaries for more than 60 years. The impossible-to-miss climb incorporates the hallmarks of the Jeep brand with a new level of on-road performance, and off-road capability in the all-new Jeep Grand Cherokee.
Consumers who don't want to miss the action can also log on to www.jeep.com/climb to watch the action live on Oct. 21.
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