This year's 2008 overall Best Brand award goes to Volkswagen. Just one year ago, Volkswagen came in second behind the manufacturer tie between Honda and Acura. This year, Volkswagen took the top spot with Acura and Honda falling in the overall brand rankings to third and fourth respectively. Coming in second for 2008 is Kelley Blue Book's Best Resale Value Brand winner from 2006, BMW.

  Top 10 Brands:                   Bottom 10 Brands:
  Best Resale Value 2008           Worst Resale Value 2008
  VW                     48.1      Suzuki                  27.6
  BMW                    45.6      Kia                     30.4
  Acura                  45.4      GMC                     32.5
  Honda                  45.2      Mercury                 32.5
  Porsche                44.9      Dodge                   32.5
  Subaru                 44.4      Chrysler                32.5
  Lexus                  43.2      Lincoln                 33.3
  Infiniti               43.1      Jeep                    33.3
  Audi                   42.6      Ford                    33.8
  Toyota                 41.4      Jaguar                  34.1

  Average Residual Value across the vehicle brand based on the
  November/December 2007 Kelley Blue Book Official Residual Value Guide

Chrysler: The collection of Chrysler, Jeep and Dodge vehicles changed little in aggregate from 2007, decreasing by 0.4 percent. Chrysler's slight decrease can be attributed to falling residuals on the Dodge Dakota, Jeep Commander, Jeep Compass and Chrysler PT Cruiser. While there are no new 2008 model-year products to provide the springboard for gains, a deeper decline is offset by increases in the Dodge Charger and Dodge Caravan.