During a walk through SEMA's massive truck and off-road section in the south hall of the Vegas Convention Center, my eyes landed on Orange Crush. Specifically, they landed on the 426 Hemi badge on the hood of this heavily modded Jeep Wrangler. Yeah, that's a 7.0-liter V8.

"Did you really fit that in this Wrangler?" I asked the man minding the stand for Crocker Off-Road Performance, which is based in Scottsdale, Arizona.

"It didn't like it, but we did it," he replied.