Jeep Wrangler sales have their highest April ever.
Continuing the trend established with positive fourth quarter results for 2003 and first quarter 2004, Chrysler Group reported sales of 189,011 units for April 2004, an increase of 1 percent compared to April 2003 when 187,086 units were sold. Sales are calculated on a day-rate basis.
"Timing is everything," said Gary Dilts, Chrysler Group Senior Vice President - Sales. "Our new product blitz is well timed with the economy that is showing continued improvement. Inflation remains at an historic low, the unemployment situation continues to improve and consumer's ability to buy remains positive. The time is right to purchase a new vehicle."
Jeep(R) brand sales continue their strong ascent by posting an 11 percent improvement to 38,677 units compared to April 2003 when 34,922 units were sold. The Jeep Wrangler posted sales of 9,001 units, a 53 percent increase over the 5,888 units sold in April 2003. Jeep Liberty achieved a sales increase of 12 percent, posting sales of 14,375 units. April 2003 sales for the Jeep Liberty were 12,845 units.
DaimlerChrysler Corporation U.S. Sales Summary Thru April 2004
Month Sales DR % Sales CYTD DR %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change Wrangler 9,001 5,888 53% 29,396 19,115 52% Liberty 14,375 12,845 12% 57,326 50,050 13% Grand Cherokee 15,301 16,189 -5% 64,200 58,710 8% JEEP BRAND 38,677 34,922 11% 150,922 127,875 17%
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