Tugger the Jeep

Jeep® Brand and Genesis Orlando, a digital animation production company, entered into a licensing and marketing agreement on May 5, 2004, to launch the animated film property "Tugger, the Jeep® 4x4 who wanted to Fly".

The original Genesis Orlando story centers on an animated character modeled after a Jeep vehicle who dreams of one day flying like an airplane. The film is being released in connection with the official launch of the 2005 Jeep Grand Cherokee and will release around the time vehicles will be available in dealerships, Fall 2004.

“Tugger is a great asset to help launch the all-new 2005 Jeep Grand Cherokee,” said Jeff Bell, Vice president Jeep and Chrysler Marketing, “The animated character upholds the Jeep brands reputation for innovation and the go anywhere do anything spirit of the Jeep brand.”