Chrysler Group plans to launch production of the 2007 Wrangler at its new Toledo Supplier Park today.

It began making the new four-door Wrangler Unlimited on July 24. The Wranglers are expected to roll into U.S. showrooms this fall.

Chrysler executives and dealers expect the new version of the original Jeep to help broaden the appeal of the traditional brand, from its loyal off-road base to drivers who like the rugged look but need a practical and comfortable everyday vehicle that can accommodate more passengers and cargo.

"There's a lot of excitement about the new Wranglers," said Steve Demers, general sales manager at Cueter Chrysler Jeep Dodge in Ypsilanti. "It's going to be a little more practical application. The addition of space is going to be an added convenience. We have a contact list, once the vehicle arrives, of people that are waiting for it to get here."