Jeep sales continue to slide
(from a DaimlerChrysler press release)
Capping off a strong year of nine new product introductions, innovative product features and strong retail sales, Chrysler Group reports December U.S. sales of 199,280 units, an increase of 5 percent (9 percent increase unadjusted). December results represent the 14th time in the past 15 months sales have increased year-over- year. Sales for the fourth quarter also posted improved results, rising 5 percent and marking the fifth consecutive quarter of year-over-year sales gains. Total year sales reflect an increase of 3 percent (4 percent unadjusted) over 2004 total year sales. "Our 2004 numbers reflect the strong retail sales we have had throughout the year, due mainly to the introduction of nine new products," said Gary Dilts, Chrysler Group Senior Vice-President - Sales. "Great new products drove traffic into the showrooms and contributed to the improved retail showing."
The Jeep® brand experienced a decline in sales of 19 percent to 37,730 units as shipments of the all-new Grand Cherokee continue arriving at dealerships. December sales of Grand Cherokee were down 15 percent to 20,382 units. Jeep Wrangler sales declined 28 percent to 4,573 units, while Jeep Liberty sales were down 21 percent to 12,775 units.
DaimlerChrysler Corporation U.S. Sales Summary Thru December 2004 Model Curr Yr Pr Yr Change Change
Month Sales DR % Vol %
Wrangler 4,573 6,099 -28% -25%
Liberty 12,775 15,600 -21% -18%
Grand Cherokee 20,382 23,174 -15% -12%
JEEP BRAND 37,730 44,873 -19% -16%
Model Curr Yr Pr Yr Change Change
Sales CYTD DR % Vol %
Wrangler 77,550 70,093 10% 11%
Liberty 167,376 162,987 2% 3%
Grand Cherokee 182,313 207,479 -12% -12%
JEEP BRAND 427,239 440,559 -3% -3%
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