Jeep vs. Hummer (for real!)
Date 2004/9/23 23:00:00 | Topic: Commander
| Finally, a head-to-head competition
How many times have we seen the "Jeep vs. Hummer" headline now? 4? 5? 6? More? And we're not just talking about this site, we're talking about all news sources. Usually, the headlines refer to capabilities, or commercials, or even lawsuits.
The Toledo Blade is running a story about how the battleground is getting set for a head-to-head matchup where it really counts: sales. With next year's smaller Hummer H3 and Jeep's larger Commander, the two brands will both have a vehicle that compete in the same vehicle class. Here's a snippet:
Both brands can trace their lineage to Willys-Overland Motor Co. and Toledo. Both got their start building military vehicles. Both have had various owners through the years, with General Motors Corp. and DaimlerChrysler AG being the latest proud-but-competitive parents.
The duo was split up two decades ago, when the financially strapped American Motors Corp. sold its Humvee-making division to help fund development for products such as the venerable Toledo-made Jeep Cherokee.
And, for the first time, the two off-road legends will directly cross market paths next year, when Hummer comes down in size and price to the mid-size sport-utility vehicle market with the H3 model, and Jeep climbs back up with a larger vehicle, the Commander.
Both are expected to be priced in the $30,000s. The new Hummer, for the first time, will be made at a GM plant and the new Jeep will be made in Detroit along with the Grand Cherokee.
Be sure to check out the entire article.
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