It is partially made up of old clips and some new clips.

You will see an 04 WJ in there and a bunch of TJs. Not necessarily a bad idea to cameo the old vehicles because you are showing longevity, brand loyalty, heritage.

I agree it is one of the best ads we have seen from Jeep in a couple of years (although I thought the Commander one driving out of the ocean was kind of cool). A few years ago Jeep had a really good run of ads and then they kind of went boring and then followed that up with kind of corny ones like the bobblehead commercials. I think this one is decent.

I have to disagree. This is by far the BEST Jeep commercial I have seen in a long time. It actually shows Jeeps in action with normal, real people enjoying them and having fun. I actually got excited when I saw this. It covers it all. From having fun by the ocean in your Wrangler to hitting the mud trails to urban driving it makes the viewer think if I had a Jeep look at all the fun I would be having. Isn't that what marketing is all about? Making as many people want to go out and buy your product as you can.
Look at all the past ads from over the last year. Wranglers that look like bugs, Compass as a urban monster and bobbleheads, Commander driving out of the ocean, I don't even know if they advertised the Liberty and Grand Cherokee or not.
This looks to me as Jeep marketing getting back to the basics and trying to appeal to the masses instead of just a small group.
I would like to see them move their marketing in this direction.

You need to read Stu Olsen's "Taking Back What Is Rightfully Mine" article concerning anti-recreationists on his website. Try http://www.stu-offroad.com and click on OTHER and go to the bottom of the page.

Tread Lightly

Agreed. Throwing a little mud isn't going to destroy things. If people are staying on existing trails (the idea behind organizations like Tread Lightly) the impact is minimal.

One of the biggest impacts to the environment in the US today is poor urban planning. Housing and shopping centers are filling every square inch of old farmland and forest (instead of leaving large green areas of trees, fields, etc. which promote cleaner air, a place for wildlife, a place for children to get off from the couch for an afternoon). In addition, the poor planning results in high concentrations of people trying to navigate on roads that are not built for such capacity, which in turn results in more cars idling, resulting in greater air pollution. I watch as run down neighborhoods sit in disrepair and fallen down, and yet a church decides to destroy a pristine piece of farmland to put it's new parish on instead of doing some infill and building it where the now decrepit houses sit.

Yet, you rant on about somebody throwing up a little mud on an existing trail. You truly are an anti-recreationalist, and not an environmentalist. As Stu' says there is a marked difference. I am an environmentalist, I recycle, I don't throw my trash out the window, I like to get enjoy all of nature's beauty... especially here in AZ where we have pristine Ponderosa and Pinion forests to broad deserts filled with saguaro. I don't intentionally run over all of God's furry animals. I want these beautiful areas and cool little critters to be around for hundreds of more years.

The anti-recreationalists are like those who decide to destroy a hummer dealership to prove their point.. but instead of proving a point they only prove their idiots as the smoke from the burning vehicles pollutes the air and then the burned carnage of the vehicles fill the landfills.

You complain about ego-stroking adds, but in my mind the ad is idiot-poking as it seems to have poked you and annoyed you.

Neat commercial....im no tree hugger but i thought there was tooo much mudding in there and yes that would indicate thrashing the trails or someones land...but hey if there was some mud i ccould legally thrash in i would....

As to the churches building on new land instead of filling in or raising old houses and building. Heck the churches have to have people with money to donate to keep the doors open and the new developments is where its at....not the run down tired neighborhoods with delapidated housing...they are that way for a reason no money in those neighborhoods.... I grew up in churhes and believe me church is a very big social event...who got the new car, new suit, new house, hottest babe...yes it happens...

Still like my Jeep LJ Rubicon....aint nobody have one at my church...LOL....

Wha? Why am I an idiot?

I'll apologize for the blanket statement I made. It IS a good marketing commercial for the general population, but I don't feel it conveys the correct message about how our sport is truly enjoyed. Most trail rides are slow and steady with minimal mud slingin' (at least up here in the Adirondacks of NY). We have almost no legal riding areas, and the individuals and companies I have dealt with cite these types of commercials specifically when telling us "we don't want to see you testing the limits of your vehicles on our property like a commercial" (Finch, Pruyn Inc. Glens Falls NY direct quote). My initial post was in frustration after dealing with some local land use issues up here and it boiled over.
We too actively participate in trail cleanups and erosion control. My issue was/is that when I pick up the phone to schedule a pick up for trash collection or coordinate with a snowmobile club;



We do own our trail maintenance (see May Petersen's 4WD - Adirondack Action) and do NOT trespass on the snowmobile trails BTW. It's a few days worth of work for 4 hours of play, but worth it in my opinion.

Steve A.
ADK_TJ
Adirondack Jeeps
Land Use Rep

PS. At least I don't think I'm an idiot...

"I grew up in churches and believe me church is a very big social event...who got the new car, new suit, new house, hottest babe...yes it happens..."

Yea, that is what going to church is supposed to be all about.

I totally agree with RUBICON about this. Urban sprawl is our environments worst enemy. That leads to way more fuel consumption than a few miles a gallon difference in a SUV compared to a Crossover or mid-size sedan.

That is ridiculous to think someone driving on a legal muddy trail is somehow more irresponsible than building another Wal-Mart to replace a 10 year old one on good farm land.

I understand that there are more people everyday, and that some farmland is going to disappear. What I don't like is that cities don't address the idea of infill (tearing down old, decrepit neighborhoods to build new ones) until there is no more land left within their city limits. By leaving large green areas or farm land and/or forest amongst the residential and commercial developments you decrease traffic jams, increase property values, improve the look of the surrounding skyline, and provide cleaner air for everyone to breath.

The new car, new suit, hot babes is not what churches should be about. The churches have a responsibility to improve the communities in which they serve. By looking at the idea of building in older neighborhoods you are encouraging additional new development in those neighborhoods, revitalizing entire portions of towns.