 Demand for 4-Door Wrangler Much Higher Than Expected |
Autoweek is reporting that demand for the 4-Door Jeep Wrangler Unlimited has taken even Chrysler Group by surprise. Over 80% of the 600 vehicles being built per day are of the 4-door variety.
"Demand for the hardtop four-door is much higher than we expected," said Cynthia Sidoti, Toledo Supplier Park plant manager.
The 2007 four-door Wrangler began arriving in dealerships last September.
In June, Jeep sold 10,952 Wranglers, the best June results ever for the Wrangler, according to Darryl Jackson, Chrysler vice president of U.S. sales.
Dealers say they've had a difficult time getting the top-of-the-line Rubicon version of the Wrangler, which is trail-ready and has Chrysler's MyGIG entertainment and information system that includes navigation.
"The market is overwhelming," Sidoti said. For 2008, the MyGIG system will be available without the navigation.
The Toledo Supplier Park is closed this week for model changeover. Workers will return July 23 and begin building 2008 models.
Check out the entire article - which includes a nice photos of a Wrangler in production.
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| Josephus | Posted: 2007/7/21 23:33 Updated: 2007/7/21 23:33 |
Home away from home   Joined: 2005/7/18 From: Pennsylvania Posts: 243 |
 Re: Demand for 4-Door Wrangler Much Higher Than Expected10 years I waited for hte 4 door Wrangler. Of course I bought a lot of other SUVs while I was waiting. When I heard Jeep was coming out with a coil-sprung Wrangler, I became very interested, and took a ride in a friends 97. I liked it, but it wasn't exactly "baby-safe" - that's the point in life I was at.
Then in '01 I took a Sport for a test drive from the dealer. It was fun and rode nice enough, but whay too small for toddler gear & dawg - not to mention wifey & kidz. In 03 I saw a Rubicon, and liked the lockers - but still too small. In 04 they came out with the Unlimited Rubicon and I took a khaki tan Sahara out for a test drive. It was better, so I decided the kids could climb through the 2 doors & just suck it up. In 05 I still didn't quite have enough saved up. In 06 I was almost there on $, then I heard there might just be a production version of the 4-door AEV stretched Wrangler Unlimited. September 06 the first Sahara JKL arrived at the dealership, I dropped everything and flew over to the dealer and brought it home to the family. Eveyone fit. I prayed that it would have the CRD, for about 6 months I begged DCx... Finally in early Feb 07 I ordered it with everything, having given up on the CRD for 07 & 08. After 3 months of no progress, I cancelled the MyGig and boom! It went to D1 status. I do love it, but if they ever do build it with the CRD for the US - I'll buy the first one! As a matter of fact...Where did that JK50 CRD concept wind up from SEMA last fall? Hmmmm..... |
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| sylvanis | Posted: 2007/7/21 7:58 Updated: 2007/7/21 7:58 |
Just can't stay away  Joined: 2006/1/26 From: Posts: 104 |
Re: Demand for 4-Door Wrangler Much Higher Than Expected The word is "DUH". As much as DCX doesn't want to admit it...when the canceled the XJ and replaced it with that infernal IFS KJ, they lost a lot of customers interest.
Something very capable, 4 doors for kid's or more cargo area. The 4 dr Wrangler is DCX's way of fixing their own stupid mistake. |
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| erik | Posted: 2007/7/21 5:23 Updated: 2007/7/21 5:23 |
Not too shy to talk  Joined: 2005/12/28 From: Williamsport, PA Posts: 37 |
Re: Demand for 4-Door Wrangler Much Higher Than Expected Q: Why has Chrysler lately been surprised by hits like the Wrangler?
A: Because German management knows nothing about the US market, but made all the decisions for Chrysler --- good or bad. |
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| Jeepin | Posted: 2007/7/20 16:23 Updated: 2007/7/20 16:23 |
Home away from home Joined: 2005/11/28 From: TX Posts: 187 |
Re: Demand for 4-Door Wrangler Much Higher Than Expected Why is it that Jeep always seems surprised by how popular the vehicles are that most people would think would be obviously popular (ie: Rubicons, the 4-dr Wrangler, any Jeep with a diesel, etc) and never seem to green light vehicles that would also be obvious hot sellers too... ie: the Dakar - the original 4-dr Wrangler concept from 1997; the Gladiator; the Rescue; the JT; a CRD powered JK, even the 1998 Jeepster concept.
As good as they're doing, they still don't seem to be able to gauge market demands/desires very well. |
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| gladi8or | Posted: 2007/7/20 15:23 Updated: 2007/7/20 15:23 |
Just popping in   Joined: 2005/7/15 From: Posts: 9 |
Re: Demand for 4-Door Wrangler Much Higher Than Expected I'm not sure how many people read this anymore or remember me back from back in the Gladiator concept days but I did it...I bought a Toyota. I still have the Wrangler....wish I could have had the Gladiator. Wake up Chrysler!
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