Just when you thought the cross-promotions were coming to an end...

Thanks to all the readers who wrote in telling us about the new "Columbia" edition Jeep Wrangler, Liberty, and Grand Cherokee. No one who wrote in had anything really bad to say about it, the emails were more along the lines of, "can you believe what they're doing now???"

In case you're not familiar with Columbia Sportswear, they're one of the largest suppliers of outerwear in the United States, including jackets, shoes, and hats.

Here's a snippet from the official press release...

Columbia Sportswear Company (Nasdaq:COLM) and the Jeep® brand announced today that they are teaming up to offer the new limited-production "Columbia® Edition" Jeep Grand Cherokee, Liberty and Wrangler.  Available in both the United States and Canada, vehicles will begin arriving at dealerships this fall.

Jeep owners are true adventurers who know and appreciate the difference between the real thing and an imitation," said Jeff Bell, Vice President - Jeep, DaimlerChrysler Corporation.  "This alliance between Jeep and Columbia Sportswear is a natural fit since Columbia and Jeep owners alike value the outdoors, authenticity and freedom."

The "Columbia Edition" Jeep Grand Cherokee, Liberty and Wrangler feature premium wheels, two-tone exterior treatment, special trim and distinctive Columbia badging.  Interiors feature two-tone seats with an embroidered Columbia logo and unique accent trim.

Every "Columbia Edition" Jeep vehicle purchased will come with a complimentary Columbia Bugaboo® parka featuring a zip-in Chehalis™ or Shoshone™ fleece vest.  All garments are available in a variety of sizes and colors.

Building on the 2004 Jeep Grand Cherokee's fresh look, the "Columbia Edition" features unique 17-inch platinum wheels, graphite fascias and trim, sun roof, fog lamps, roof rack cross rails and Columbia badging.  The Jeep Grand Cherokee "Columbia Edition" interior features Dark Slate Gray and Taupe two-tone seats with the Columbia logo, unique instrument panel bezels with aluminum finish, 10-disc CD changer with six Infinity® speakers and a mini trip computer.  The Jeep Grand Cherokee "Columbia Edition" is available in Brilliant Black, Bright Silver, Inferno Red, Stone White and Midnight Blue.

The Jeep Liberty "Columbia Edition" model includes 16-inch graphite painted aluminum wheels, graphite painted fascias and body moldings, body color fender flares, sun roof, fog lamps and Columbia badging.  New interior features on this limited production model are Dark Slate Gray and Taupe two-tone seats embroidered with the Columbia logo, satin chrome instrument panel accents, leather-wrapped steering wheel and CD player with six speakers.  Jeep Liberty "Columbia Edition" models are available in Black, Bright Silver, Flame Red, Light Khaki and Atlantic Blue.

As the legendary Jeep vehicle, Wrangler continues to deliver one-of-a-kind feeling of fun, freedom and adventure.  The Jeep Wrangler "Columbia Edition" features 15-inch graphite painted aluminum wheels, unique graphite fender flares, fog lamps and new Columbia badging.  Inside are Dark Slate and Khaki two-tone seats with the Columbia logo and silver painted instrument panel accents.  The Jeep Wrangler "Columbia Edition" models are available in Black, Bright Silver, Flame Red, Solar Yellow and Patriot Blue.

MotorTrend also has an article on it that can be found here.