DetriotNews.com is reporting that Chrysler Group is thinking about offering a free Hemi engine upgrade to certain models of its product line in March - include Jeeps.
DaimlerChrysler AG's Chrysler Group plans to launch a first-ever national marketing campaign in March that will let consumers buy a Chrysler, Dodge or Jeep truck equipped with a powerful eight-cylinder Hemi for no additional charge. The popular engine typically costs an extra $1,700. Then in April, Chrysler will offer DVD entertainment systems valued at nearly $1,000 for no additional fee on every minivan it sells, George Murphy, Chrysler's vice president of marketing, told dealers in a Web cast Wednesday.
"It's something that GM and Ford don't have," Murphy told dealers. "It's going to be a conquest program for us."
The article goes on to say that some dealers are skeptical of the promotion, saying that it won't fly unless other non-Hemi models are price-adjusted. The article indicates that Chrsyler Group will discuss the promotions at its dealer council meetings later this month.
Reader Reactions
The comments are owned by the poster.
We aren't responsible for their content.
You must login or register to post a comment.
Poster | Thread |
---|---|
hal2814 | Posted: 2007/1/5 7:18 Updated: 2007/1/5 7:18 |
Quite a regular ![]() ![]() Joined: 2006/5/23 From: Posts: 47 |
![]() So do they mean free as in the sunroofs on the 65th packages or do they mean free as in sure the line item option for the Hemi is free but you still have to get the Limited/Super/Whatever model so that you can get the Hemi in the first place? The biggest reason I don't have a Hemi in my Commander is that I had no intention of getting the Limited package. In that vehicle, the Hemi really costs about $10,000 because of the other options you have to add. Besides, my 4.7L is more hemispherical than what they're currently calling a "Hemi" (which should logically be called a Para).
|
Poster | Thread |
---|---|
KCarl1927283 | Posted: 2007/1/5 1:51 Updated: 2007/1/5 1:51 |
Not too shy to talk ![]() ![]() Joined: 2003/1/25 From: Posts: 32 |
![]() Just ran across this article from Allpar.com, they are reporting that the '08 Chrysler minivans get the "top-end" 4.0 V6 as an option over the 3.8! Why is it that DCX wants to keep power out of the Wrangler, but is willing to throw more into their minivans?! sigh.
http://www.allpar.com/model/m/2008-minivans.html |
|
|
|
|
Poster | Thread |
---|---|
Josephus | Posted: 2007/1/4 22:41 Updated: 2007/1/4 22:41 |
Home away from home ![]() ![]() Joined: 2005/7/18 From: Pennsylvania Posts: 243 |
![]() Am I the only one who finds this quote interesting?
"Chrysler, Dodge or Jeep truck" Chrysler doesn't have any trucks. Dodge has trucks with Hemi's. Jeep doesn't have any trucks - yet! Gladiator lives, and it will have a free Hemi! There I started the rumor, let Jeep deny it. |
Poster | Thread |
---|---|
AngryNJ | Posted: 2007/1/4 18:31 Updated: 2007/1/4 18:31 |
Quite a regular ![]() ![]() Joined: 2006/4/25 From: Posts: 51 |
![]() Just bought an 07 limited grand cherokee. Opted for the 4.7 V8. Love it so far, and has more than enough power for me.
![]() |