Brad Kozak over at TheTruthAboutCars posted a great editorial today about what it means to be passionate about a brand and the importance of trail-rated Jeeps:
In that not-so-great tradition, Jeep’s current brain trust have recently moved the brand away from its mud-spattered proletarian roots. Given that the public thinks Jeep = Off Road, it’s amazing that Jeep’s Detroit masters have felt so free to swim against a powerful, profitable and powerfully profitable current.
Thanks to CJ Jack for passing along the link.
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xjgary | Posted: 2007/7/24 21:28 Updated: 2007/7/24 21:28 |
Not too shy to talk ![]() ![]() Joined: 2005/7/25 From: Posts: 26 |
![]() YES!
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