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WranglerWrangler Getting Yellow?
Posted by mike on 2007/2/13 6:50:14 (3756) reads

Greg from www.JeepTales.com gave us the heads-up on this post from jk-forum.com:

Wrangler and Wrangler Unlimited are the hottest new products in the market and, thanks to your efforts, have set four straight monthly sales records! As we approach the traditionally hot Spring selling season, we want to communicate an exterior color change on Wrangler. To help sustain the momentum, we are introducing a new color, Detonator Yellow, on both Wrangler and Wrangler Unlimited with production scheduled to begin in early May 2007. To accommodate the new color, we will be building out Rescue Green early with production scheduled to end in mid April 2007. Consequently, all orders for Rescue Green must be submitted by March 14, 2007.

If this is true, and you like the Rescue Green color - you better get on the stick. If you've been waiting for a yellow Wrangler - then your time is coming soon.

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Poster Thread
Jeepin
Posted: 2007/2/13 14:54  Updated: 2007/2/13 14:54
Home away from home
Joined: 2005/11/28
From: TX
Posts: 187
 Re: Wrangler Getting Yellow?
Hey now! I like our Solar Yellow TJ! I do agree they need to bring back that metallic burnt orange color, that was one of my favorite colors. Looked great on XJ's too.

I'm really bummed that they're 86ing Rescue Green though! That's my favorite JK color! So much for getting an '08 or '09 Rescue Green Rubicon Unlimited. :( Guess I'll have to settle for Jeep Green instead, assuming they still have that color by then too!

Poster Thread
MarkH
Posted: 2007/2/13 15:14  Updated: 2007/2/13 15:14
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 406
 Re: Wrangler Getting Yellow?
Maybe they'll bring back that seafoam green (aqua) for you!!

Poster Thread
CitizenArc
Posted: 2007/2/13 23:42  Updated: 2007/2/13 23:42
Not too shy to talk
Joined: 2006/5/18
From:
Posts: 29
 Re: Wrangler Getting Yellow?
Maybe they can bring back purple while they're at it!!!

I have to agree about that "off-white" color. Something like greystone pearl or whatever. You never see it.

Poster Thread
RUBICON
Posted: 2007/2/13 9:14  Updated: 2007/2/13 9:14
Home away from home
Joined: 2005/7/13
From: Chandler, AZ
Posts: 357
 Re: Wrangler Getting Yellow?
Darn it... why don't they get rid of the off-white color that they have listed on the web site but that I have never seen on a Wrangler (instead of the Rescue Green). Oh well, I am looking forward to seeing what the Detonator Yellow looks like.

Poster Thread
MarkH
Posted: 2007/2/13 14:14  Updated: 2007/2/13 14:14
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 406
 Re: Wrangler Getting Yellow?
It's the same Detonator Yellow available on the Charger (check out the Dodge website). Nice & BRIGHT, kinda like the H2's yellow, not like that half-assed pale Solar Yellow Jeep used to have...

Now, if they could just get that burnt Orange Metallic color back...

For the future, OEMs have toyed with the idea of letting their customers choose their own "custom" colors from a humungous pallette, when ordering a vehicle from the factory... but:
(1) they haven't thought of a way to make it cost effective yet...(i.e., how to charge us for it)
and (2) they don't trust our collective tastes...
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