 Compass Sales Lag Behind Caliber |
From AutoWeek.com:
Early signs are that the Compass is off to a slower start than the Dodge Caliber. The average transaction price has dropped from $22,467 when the Compass was launched to $21,534 as of Sept. 24, according to the Power Information Network.
In contrast, transaction prices for the Caliber have risen from $17,059 at launch in March to $18,276 as of Sept. 24.
"The Caliber was an exceptionally strong launch," says Tom Libby, a Power Information Network analyst. Libby says it's common for transaction prices to dip as a vehicle ramps up.
Jesse Toprak, an analyst for Edmunds.com, predicts cannibalization of Compass sales shouldn't be too bad unless dealers find themselves stuck with lots of Liberties or Grand Cherokees late in the fourth quarter.
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| Jeepin | Posted: 2006/10/16 13:12 Updated: 2006/10/16 13:12 |
Home away from home   Joined: 2005/11/28 From: TX Posts: 187 |
 Re: Compass Sales Lag Behind Caliber"Compass sales lag behind Caliber"... well duh. The Caliber is cheaper and far better looking. I know they've been out a bit longer, but I probably see 4 or 5 Calibers cruising around for every 1 Compass on the road. The Compass' price range is too close to that of the Liberty to be a real "entry level" vehicle in the Jeep line-up and to have much appeal when compared to the Liberty, or the Caliber for that matter as most dealerships around here are combo Jeep/Dodge dealerships.
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| JPCH96 | Posted: 2006/10/13 19:28 Updated: 2006/10/13 19:28 |
Just popping in  Joined: 2006/8/15 From: Posts: 5 |
Re: Compass Sales Lag Behind Caliber Remember when the Liberty first came out..everyone said it was such a "grocery-getter" and wouldn't make it. Fast forward to now and there is no such talk. Give it time. It's brand new. Once everyone sees them on the road their younger & hipper appeal will strike more buyers.
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| Hereismyco | Posted: 2006/10/12 21:47 Updated: 2006/10/12 21:47 |
Just popping in Joined: 2006/5/22 From: Posts: 19 |
Re: Compass Sales Lag Behind Caliber Here is the problem, they produce a sharp concept Compass that would huss a new segment in an UTTER way, then they produce some UNUTTER cousin of the Pontiac Aztek for a production model. If the Compass does fail maybe in the future DC's production models won't stray so far from their usually UTTER looking concepts.
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| skramwish | Posted: 2006/10/12 21:03 Updated: 2006/10/12 21:03 |
Just popping in Joined: 2005/12/4 From: Posts: 4 |
Re: Compass Sales Lag Behind Caliber The Compass may have a double whammy ahead; Liberty sales were heading soft which caused DCX to load incentives on. The new Dodge Nitro will affect Liberty sales downward even more.
I had my Wrangler in for servicing today and the salesman I deal with noted that they could sell a Liberty for the same price as a Compass and customers see the value in moving up. If only Jeep made a pick up truck, you know like the old Scrambler................................. |
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