 Chrysler Creates Jeep Product Team |
Chrysler recently realigned their development teams and in the process created the "Jeep Product Team". If you thought that there had been one of these all along, you'd be wrong. Previously, development teams were organized by platform, regardless of the brand. Chrysler is betting that with a dedicated Jeep brand team, vehicles will be more Jeep-like.
From Marketing Daily:
CHRYSLER IS SHUFFLING ITS PRODUCT development teams so that the engineers dreaming up the vehicles are thinking brand as much as vehicle platform.
Explains a spokesperson at the Auburn Hills, Mich.-based company, which last year split from Daimler, "it has been until now platform-based, so there were teams for body-on-frame vehicles [e.g., trucks] like Jeep Wrangler and Dodge Durango, Ram and Dakota. And there were teams aligned with front-wheel-drive vehicles."
He says the change allows for "a combination of brand focus and customer focus, while at the same time focusing on commonality and timing."
The new organization creates a Jeep Product Team, whose vehicle-development efforts will be focused on evincing the Jeep brand, including parameters usually reserved for marketing communications: strong, iconic, heritage and loyal customers.
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| MarkH | Posted: 2008/1/29 6:39 Updated: 2008/1/29 7:03 |
Home away from home   Joined: 2005/7/20 From: The Great White North Posts: 406 |
 Re: Chrysler Creates Jeep Product TeamI think Mike should head the JEEP Product Team and all of us should be on it. We could simply have ongoing meetings through this Blogosphere and get a paycheck from Chrysler on the side. Hell, we put way more thought into JEEP's image & future products than they seem to, and we're full of
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| Renegade | Posted: 2008/1/28 14:13 Updated: 2008/1/28 14:13 |
Quite a regular  Joined: 2005/8/11 From: Atlanta, GA Posts: 61 |
Re: Chrysler Creates Jeep Product Team I don't see why they couldn't put the Gladiator on a Dakota platform and build it almost exactly as the concept.
They could build the JT as well and would have far higher sells between those three than they have between Dakota/Nitro/Compass sales. If for no other reason than to increase their bottom line. Hopefully, this Jeep-only product team will be Jeepers at heart and will see that. As opposed to a bunch of Chrysler guys whom Cerberus told "Okay. You... you... you... you... & you. Put on these JEEP t-shirts. Now, you're the official 'Jeep-doods.' Go try and understand that Jeep-thang..." Maybe this will mark the beginning of some really good improvements. An ORT program. Jeep-only dealerships. A Wrangler based pickup. Etc etc... |
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| MarkH | Posted: 2008/1/25 8:31 Updated: 2008/1/25 8:49 |
Home away from home Joined: 2005/7/20 From: The Great White North Posts: 406 |
Re: Chrysler Creates Jeep Product TeamPreviously, development teams were organized by platform, regardless of the brand. ...and a Caravan engine in the JK... ...and the Nitro R/T 4.0L-V6 engine in the Pacifica and Town & Country (but not the JK)... ...and the Nitro-clone of the Liberty... And, somehow, the one vehicle we all WANTED in the lineup --the JT-- couldn't be borrowed/shared from the Durango or Dakota platform(s)? |
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| yankee1903 | Posted: 2008/1/24 20:26 Updated: 2008/1/24 20:26 |
Just popping in  Joined: 2007/7/20 From: Upstate NY Posts: 20 |
Re: Chrysler Creates Jeep Product Team Step One: ditch the Patriot
Step Two: ditch the Compass Step Three: Build the JT Step Four: Put a Hemi in the Wrangler Step 5: Have me as a customer for life. seems simple dont it? |
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| mrjones944 | Posted: 2008/1/24 17:22 Updated: 2008/1/24 17:22 |
Not too shy to talk  Joined: 2006/8/26 From: Posts: 22 |
Re: Chrysler Creates Jeep Product Team I am waiting to hear about the diesel Wrangler being released. Ive started saving for it and I keep hearing news like this hoping it is on the way.
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