Jeep Brand Launches an Online Edutainment Game

(from a DaimlerChrysler press release)

The Jeep® brand recently launched the “Go 4x4 Trail Rated Challenge,” a new online "edutainment" game that teaches consumers about on-road and off-road Jeep vehicle safety features and safe driving tips. Jeep developed this Internet destination with Organic, Inc., Chrysler Group's interactive agency of record.

This online experience is unique for the automotive industry. The Go 4x4 Challenge presents a variety of driving scenarios, within a gaming format, to teach Jeep vehicle owners and prospects about how to maneuver safely through challenging on-road and off-road conditions such as deep water, snow, and sand.

“The Jeep brand has been educating consumers about Jeep vehicle capabilities in fun and engaging ways at events for more than 60 years,” said Jeff Bell, Vice President, Jeep.

To ensure that the safety features were portrayed accurately, Organic Detroit and Organic New York worked closely with Jeep Marketing, Product Planning, Engineering, Legal, and Product Safety to develop the site. Keen attention was paid to the way the vehicles were rendered and how realistically they interacted within each driving scenario.

"Once the idea of incorporating Jeep vehicle safety instruction into an on-line gaming format, we all knew that we hit on something important," said Chuck Russo, Vice President and Managing Director of Organic Detroit. "We believe that truly successful online experiences engage both the minds and the hearts of users and this highly animated solution is already producing phenomenal results."

To take the Jeep 4x4 Trail Rated Challenge, visit http://www.jeep.com/4x4 and click on "Take the Challenge."