Yep, we did a doubletake on this story too. According to The Detriot News, DaimlerChrysler has announced the availability of Jeep-branded neckties (for all your 4X4 necktie needs).

The Jeep craze has hit ultra-fashion heights. A Jeep neckwear line licensed by DaimlerChrysler Corp. debuts this month. Jeep Classic ties are done in silk jacquard and feature an all-over Jeep motif and grille and crossbar designs. Colors range from navy, wine and mustard to camel and white. The Jeep Jamboree tie series is more kicked-back and casual. Also in silk, the Jamboree ties feature trail, crossbar map, wagon and Americana patterns. Key colors are olive, red, bottle green and maize. All Jeep ties are $25 each. For availability, call (800) 475-8559.

What's next, Eau de Jeep, the fragrance?