 Dr. Z Flopping? |
Autoweek.com is reporting that Chrysler Group's Dr. Z ad campaign is a failure due to the recent lackluster sales.
The Chrysler group's summer blowout sale has flopped.
In July, the automaker tried to reignite last year's summer sales frenzy by reviving its employee-pricing incentives. Chrysler's daily vehicle sales rate actually fell, even as Ford and General Motors refused to follow suit.
The company's daily selling rate in July was 6,014 units a day, down from 7,152 in June. That left it with 560,210 vehicles on dealership lots, its highest Aug. 1 vehicle inventory this year compared with the past five years.
Chrysler's vehicle inventory did shrink from 647,700 units on July 1. But the lower selling rate meant that as of Aug. 1, Chrysler was stuck with a higher days supply of vehicles - 93 - than it had on July 1, when it launched its Employee Purchase Plus program. Chrysler reduced inventory because its assembly plants had their traditional summer shutdown in July - not because of the summer blowout sale.
To me, it seems like the article is a bit unfair to be calling the campaign a "failure" - it would appear to us that the lackluster sales would have happened with or without Dr. Z's involvement.
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| carter | Posted: 2006/8/13 7:12 Updated: 2006/8/13 7:12 |
Not too shy to talk   Joined: 2005/7/27 From: Houston Posts: 29 |
 Re: Dr. Z Flopping?Dr Z. is pretty charismatic, but I still don't like these commercials. I dislike being reminded that Jeep, a quintessentially American automotive icon is wholly owned by a German company. I'm not anti-German, I am an American of partial German descent, I just find the implication of German superiority offensive for this brand. W.W.II was a long time ago, of course, and the German people today are not responsible for what happened, but the Jeep, at least in its Wrangler incarnation, is the same. It is a mistake to brag about German engineering in a product with this history and this connection to the collective psyche of many Americans. I say many, but it may just be me. Anyone else feel the same way?
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| KCarl1927283 | Posted: 2006/8/11 11:47 Updated: 2006/8/11 11:47 |
Not too shy to talk Joined: 2003/1/25 From: Posts: 32 |
Re: Dr. Z Flopping? Dr. Z. was actually born in Turkey - as far as this ad campaign goes, I think its in their best interest to bring to the public their efforts for pushing cleaner technology and more efficient engineering. Coming from the CEO helps drive the points made and allows the public to see that their is a human presense at the top of the ladder.
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| Transpower | Posted: 2006/8/11 10:48 Updated: 2006/8/11 10:48 |
Not too shy to talk Joined: 2004/11/28 From: Posts: 31 |
Re: Dr. Z Flopping? I disagree. For a German, Dr. Z. is quite charismatic. I particularly like his soccer head bop.
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| bobnjeep | Posted: 2006/8/10 19:53 Updated: 2006/8/10 19:53 |
Just popping in  Joined: 2006/8/10 From: Posts: 1 |
Re: Dr. Z Flopping? i can't stand dr z commertials' i'd much rather see someone who looks "usa" , heck with pushing german engineering.
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