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SalesThis is Not a Typo: Wrangler Sales are Up
Posted by mike on 2009/3/5 9:41:29 (407) reads

Sales numbers for February were recently released and - get ready for it - the numbers actually so some improvement. Don't get me wrong, they're still in the toilet, but they just might be floating a little bit higher.

The big news is that Chrysler increased its U.S. market share by about 1.5% to 11%. The market share came mostly at the expense of GM.

The big news for the Jeep brand is that Wrangler sales are up a full 28% compared to February, 2008.

Full sales numbers after the jump...

      Jeep U.S. Sales Summary Thru February 2009
--------------------------------------------------
Month Sales Vol %
Model Curr Yr Pr Yr Change
----- ------- ----- ------
Compass 923 2,879 -68%
Patriot 2,161 5,195 -58%
Wrangler 9,088 7,088 28%
Liberty 4,066 7,350 -45%
Grand Cherokee 4,725 7,163 -34%
Commander 978 2,568 -62%
JEEP BRAND 21,941 32,243 -32%

Selling Days 24 25
------------ -- --



Sales CYTD Vol %
Model Curr Yr Pr Yr Change
----- ------- ----- ------
Compass 1,742 5,564 -69%
Patriot 4,275 9,684 -56%
Wrangler 15,450 13,225 17%
Liberty 7,409 15,681 -53%
Grand Cherokee 7,849 14,991 -48%
Commander 2,050 6,234 -67%
JEEP BRAND 38,775 65,379 -41%

Selling Days 50 50
------------ -- --

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Poster Thread
skywater55
Posted: 2009/3/6 19:31  Updated: 2009/3/6 19:31
Just can't stay away
Joined: 2006/8/28
From:
Posts: 85
 Re: This is Not a Typo: Wrangler Sales are Up
MarkH i was thinking the same thing you posted when i read Wrangler sales were UP!

Poster Thread
tmedlock
Posted: 2009/3/6 10:05  Updated: 2009/3/6 10:30
Not too shy to talk
Joined: 2007/1/11
From: New Hampshire
Posts: 40
 Re: This is Not a Typo: Wrangler Sales are Up
I am one of the 9,088 that bought a wrangler in February. There were a number of factors involved in the decision:
1) There does not appear to be any chance that JEEP is going to put a v8 in the Wrangler within the next 10 years. So, there is no sense waiting any longer for one (basically this was the main factor in my decision ).
2) A 48 month loan, for the Wrangler, at 0.0 percent financing doesn’t happen that often.
3) The dealer offered me $2,000 more for my 2003 Rubicon then my research led me to believe I would get.
4) The dealer incentives totaled to around $3,500 which is a far larger discount then I have ever been offered for a Wrangler .
5) If Chrysler were to go bankrupt, I really doubt the service would be much different then it is now (If the warranty turns out to be worthless, I guess I will just have to hope I don’t need it. It has never seemed to be of much value in the past anyway.)
It has always been my experience that the day after I buy something, people tell me I could have gotten a better deal… I am sure someone, somewhere could beat the deal I got. I can live with that. But, I still think most people in the market for a new Wrangler will have a hard time finding a better time to buy then now.

Poster Thread
trevorj
Posted: 2009/3/6 13:42  Updated: 2009/3/6 13:42
Just can't stay away
Joined: 2006/6/30
From: Kelowna, BC
Posts: 78
 Re: This is Not a Typo: Wrangler Sales are Up
N'ah. That's a good deal.

But you know the difference between having a Chrysler warranty and not having a Chrysler warranty?

Nothing... either way, you're fixing it yourself.

Poster Thread
hal2814
Posted: 2009/3/6 8:37  Updated: 2009/3/6 8:37
Quite a regular
Joined: 2006/5/23
From:
Posts: 47
 Re: This is Not a Typo: Wrangler Sales are Up
Wranglers never ever ever have significant discounts. When I bought my Commander back in 07, the out the door price on it (as optioned out as a Sport gets) and on a stripped down JKL were the same. Last month Wranglers got real rebates and look what happened. Sales almost equaled the Liberty and GC COMBINED. I do wonder what's going to happen to Wrangler resale down the road. Right now you can buy a new 09 cheaper than one or two years used. That can't be the case for long. Some people who were counting on the Wrangler's legendary resale value are probably going to get burned.

Poster Thread
GoNsnow
Posted: 2009/3/6 8:24  Updated: 2009/3/6 8:24
Not too shy to talk
Joined: 2005/12/15
From: NE Qe USA
Posts: 27
 Re: This is Not a Typo: Wrangler Sales are Up
I will agree with trevorj, cancel the Dakota, and if the Gladiator is built, they will come.

The Liberty is a gem in the snow that is under-marketed.

The Patriot's fuel efficiency hasn't been touted to it's full potential either.

Build what's wanted, preference to orders.

Poster Thread
MarkH
Posted: 2009/3/5 11:03  Updated: 2009/3/5 11:03
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 406
 Re: This is Not a Typo: Wrangler Sales are Up
Simple answer: SURVIVAL.
The Wrangler (and its direct ancestor CJs, etc.) are symbols of survivalism and an expression of being Spartan. We are in tough times. A Wrangler wrapped around you makes you feel very secure.

Everyone got their waterproof matches & bottled water stowed in their bunkers?

Don't forget to check those NBC resistant weatherseals around the doors!

Poster Thread
bkcurtis
Posted: 2009/3/5 14:10  Updated: 2009/3/5 14:10
Just can't stay away
Joined: 2005/10/8
From: NW Indiana, USA
Posts: 130
 Re: This is Not a Typo: Wrangler Sales are Up
I'm sure the O-Team has taken notice and is planning a strategy to thwart this positive trend in the gas guzzling, polution causing Wranglers.

Poster Thread
trevorj
Posted: 2009/3/5 17:24  Updated: 2009/3/5 17:24
Just can't stay away
Joined: 2006/6/30
From: Kelowna, BC
Posts: 78
 Re: This is Not a Typo: Wrangler Sales are Up
IT'S A SIGN!

Cancel the Dakota, build the damn Gladiator and watch THOSE sales go up too.
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