Miguel we know you're not directly responsible for this advertising campaign. You're assigned to monitor message boards and try to pump things up if people dog the Jeep brand too badly.

What I would hope you do is communicate people's displeasure with the direction the Jeep brand's marketing is going. It really is off the mark and more resembles Ford's attempt to be all things to all people. That just isn't what the Jeep brand is about.

With the ever growing complexity of everyday life, there are those (read Jeep brand enthusiasts) who try to keep things simple, functional, practical and fun. That's about it. There's no magic combination of popular culture that can really sway those people.

The current marketing is looking for the short term sale. You mean to tell me that the Jeep brand's beginning as a utilitarian military vehicle can realistically and honestly evolve into a street bumping machine? Please.

Oh and I forgot one other thing. Jeep brand people like to think for themselves. They don't need a big show to understand the benefits of the products.

-TKL