I think if they came out with the Gladiator they would have my money as well. I'm a Scrambler guy and while I think the Gladiator is a better ('tougher') name, the vehicle looks more like a Scrambler to me.

In the mean time, here is a place selling conversion kits to make your TJ into a pickup for about $8k.

http://www.roadarmor.com/ra3/summitsut.html

But the holy grail is the Brute, which from what I've heard 3rd & 4th hand is really the origin of the Gladiator concept. The TJ conversion by these guys, especially if you have them put the 355 hp 5.7 liter Hemi in is awesome.

http://www.aev-conversions.com/Gallery_Brute.html

There definitely seems to be high interest from the masses for the Gladiator. Plus as the new smaller HUMMER comes out in the truck configuration (H3T), you would think DC would want to stop or slow this market erosion.