Chrysler recently posted a video about a trip to Moab that a bunch of its Mopar, Jeep, and Dodge Truck engineers took a few weeks back in order to test out some products as well as meet with journalists and customers.
The video is mostly eye-candy, but it does have some nice quotes in it from Jeep engineers talking about how much they enjoy going to Moab every year to get re-energized and to meet with the "heart of the brand".