These short, amusing videos feature khaki-uniformed Ranger T. Dail, outdoorsman hero, as he is reassigned to Midwestern suburbia. His job is to discover how city people use off-road vehicles. He uncovers some entertaining anecdotes as he questions unsuspecting Jeep owners about their lifestyles.

Truth be told, the "urban ranger" is a fictitious character created by the Jeep brand team, but the unscripted testimonials feature actual Jeep owners filmed in their natural habitats around metro Detroit. Check out some of my favorites: "Ali, He's a champ;" "When you’re feeling sassy, take it off-road;" "It got stuck in the mud;" "You’ve got video games in here?" and "That’s a daily driver in this house."