Grand Cherokee and Wrangler post double-digit sales declines
DaimlerChrysler released U.S. sales figures for the month of November - while most of the news was good - the Jeep brand posted losted across the board when compared with November of last year. Here's a portion of the press release:
Jeep(R) brand sales decreased 21 percent to 30,730 units as the new Grand Cherokee continues to arrive in dealers' showrooms and existing Grand Cherokee stock is depleted. Sales of Grand Cherokee declined 32 percent to 13,372 units. Jeep Wrangler sales declined 27 percent to 4,078 and Jeep Liberty sales were down a modest 1 percent to 13,280 units.
Model Month Sales DR % Vol %
Curr Yr Pr Yr Change Change
Wrangler 4,078 5,831 -27% -30%
Liberty 13,280 14,023 -1% -5%
Grand Cherokee 13,372 20,587 -32% -35%
JEEP BRAND 30,730 40,441 -21% -24%
Sales CYTD DR % Vol %
Model Curr Yr Pr Yr Change Change
Wrangler 72,977 63,994 14% 14%
Liberty 154,601 147,387 5% 5%
Grand Cherokee 161,931 184,305 -12% -12%
JEEP BRAND 389,509 395,686 -2% -2%
While the changeover to the new Grand Cherokee explains the decline in numbers for its nameplate, the Wrangler's decline suprised us. Looking at the big picture yields better news for the Wrangler - its year-to-date sales are up 14% from 2003.
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