Here's the interesting part: "Another company that is also said to be pushing for the change is Jeep, which wants its Wrangler 4x4 vehicle to fall in the pickup category to enable it to produce a pick-up on the Wrangler platform."
Why should folks in North America care if Jeep is going to build a new Scrambler for the Thai market? While Chrysler Sales & Services Ltd. of Thailand (a wholly owned DC subsidiary) does build vehicles in Thailand. According to the most recent DC fact sheet on Thailand, the Wranglers they sell are built in Toledo.