Engine aside, the concept also features an enhanced suspension with a 3-in. lift to fit the immense 35-in. BF Goodrich Mud Terrain tires mounted on 18-in. alloys, chromed exterior details, Nappa leather interior and a multimedia infotainment system.

The Wrangler Ultimate’s real story is its interior. Taking cues from rugged adventure sports bags and accessories, the team created a high style and detailed interior compartment that is as tough and beautiful as the exterior. Seating surfaces are clad in durable orange mesh fabric and dark slate gray Nappa/Province leather – bound with a heavy black-leather baseball stitch. Instrument panel details are treated to a stunning Argent Pearl/Satin Silver paint combination, reinforcing the machine character for which Jeep is known. The interior is also home to the exclusive MyGIG™ Multimedia Infotainment System. There are also DVD screens for passengers in the front and rear.